550 White with Black & Rain Cloud Low Top Sneakers Color:White London based designer Helen Kirkum

London based designer Helen Kirkum collaborates with ASICS for their Crafts For Mind series

is a breathtaking new silhouette designed as an all-purpose performance running trainer

A lightweight and responsive foam delivers a super-soft feel and helps deliver energy with every step

They've re-imagined

This low-top sneaker will enhance any favorite outfit

550 White with Black & Rain Cloud Low Top Sneakers Color:White London based designer Helen KirkumRe introducing a basketball legend. The return of the 550 pays tribute to the 1989 original that defined a hoops generation. Originally worn by pro ballers in the 80s and 90s, the new 550 is simple, clean and true to its legacy.