ZEV Mike Wilkins Poppy Joel used to put

Poppy Joel used to put The KEPPE in our Orchard Street Shop window to grab people's attention as they strolled by

Handcrafted in a timeless silhouette with a wrap-around frame front and signature Custom Made Tints™

An iconic frame for an iconic man

Shop The GOLDA SUN

it delivers iconic style with all-day comfort

ZEV Mike Wilkins Poppy Joel used to putInspired by the British Public Health Services "Poor Boy" Spectacles of the 1960s, The ZEV is named for GREAT Grandpa Sol's cousin and neighborhood lawyer, Zeyfer Braunstein (or Zev for short), who wore this clever, dapper frame (British accent included) when he needed to put his best face forward, helping neighbors whose reputations were on the line, get off the hook. Lookin for a sunglass? Shop The ZEV SUN and The ZEV CLIP. Every MOSCOT frame comes