Joico Blonde Life Violet Shampoo 1L Olaplex No.4 Advertising material may display an

Advertising material may display an alternative colour for size referencing purposes only

A water-based formula with a light modelling effect

Fresh and Fruity fragrance

Works instantly with no compromise on smoothness

The instant colour guide makes for a perfect application each time

Joico Blonde Life Violet Shampoo 1L Olaplex No.4 Advertising material may display anYoull never lose your cool with Blonde Life Violet Shampooa brilliant, brass neutralizing cleanser, free of SLS SLES Sulfates,* that instantly banishes undesirable yellow tones, so cool blondes stay nice and icy. Instantly cool brassy tones and brighten cool blonde hair Help maintain healthy looking hair with brilliant shine Nourish and protect fragile blonde hair Rich lather gently cleanses hair