Roe Ethridge: American Spirit Brand_RØDE Superb photography is interspersed with

Superb photography is interspersed with essays by experts from the worlds of technological innovation

fingerprints and smudges

including Henry Peach Robinson

It is easy and convenient to use

elderly women and hi-tech workers – to take pictures and document their lives from their own perspective

Roe Ethridge: American Spirit Brand_RØDE Superb photography is interspersed withIn American Spirit, New Yorkbased conceptual photographer Roe Ethridge (born 1969) presents an unabashedly gorgeous collection of mountainous vistas and meta advertising spreads that riff on the name of the eponymous cigarette brand. Wide open views of Western peaks are interspersed with close shot portraits, still lifes and consumer imagery, a Manifest Destiny atlas for the post internet era.