Joico - Blonde Life Violet - Brilliant Tone Smoothing Foam Benefit_Volumizing This innovative peroxide ensures a

This innovative peroxide ensures a creamy consistency and excellent adherence

Lasting Color: Color stability with proper care

Conditioning Agents: Healthy hair

and superior shine

use in tandem with Moroccanoil Root Boost

Joico - Blonde Life Violet - Brilliant Tone Smoothing Foam Benefit_Volumizing This innovative peroxide ensures aBrand: Joico Features: Light as a cloud and cool as can bethats the beauty of Brilliant Tone Violet Foam Styler, the dual action styling breakthrough that tackles brass and leaves hair exceptionally smooth, bouncy, and super soft. Benefits: Instantly tones blonde hair, banishing brassiness in a single application Maintains the beautiful brightness of cool, blonde hair Adds luxurious bounce, swing, and movement with a natural, lightweight feel Smooths