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International Public Relations : Negotiating Culture, Identity, and Power Gwee Li Sui perhaps more

SKU 1926016733
4.9
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International Public Relations : Negotiating Culture, Identity, and Power Gwee Li Sui perhaps moreInternational Public Negotiating Culture, Identity, and Power offers the first critical cultural approach to international public relations theory and practice. Authors Patricia A. Curtin and T. Kenn Gaither introduce students to a cultural economic model and accompanying practice matrix that explain public relations techniques and practices in a variety of regulatory, political, and cultural climates. offers the first critical cultural approach to

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