Emotional Branding : The New Paradigm for Connecting Brands to People Condition:Very Good captures the unique character of

captures the unique character of each destination's culture with a perspective only an insider can provide

000 first printing

palpable rhythm of resistance

author Charles McCormac broke out from his POW camp in Japanese-occupied Singapore and began a two-thousand-mile escape from Singapore

The Working Invisible in America by David K

Emotional Branding : The New Paradigm for Connecting Brands to People Condition:Very Good captures the unique character ofA visionary approach to building powerful brand loyalty, this ground breaking book shows marketers of any product or service how to engage today's increasingly cynical consumers on deeper emotional levels. Case histories from the author's high profile client list analyze demographic and behavioral shifts in populations and retail distribution channels, then show how all five senses can be used as powerful marketing tools to respond to those trends.