The End of Marketing as We Know It Condition:Very Good and an utterly normal life

and an utterly normal life -- hopes that this strange family secret will disappear with disuse

the statistical and arithmetical aspects of medicine

Each volume in The Viking Portable Library either presents a representative selection from the works of a single outstanding writer or offers a comprehensive anthology on a special subject

Cataloging the complexities and frustrations of our carbon-intensive society with a dry sense of humor

how they start wasting vital energy on culture confl ict and turf wars

The End of Marketing as We Know It Condition:Very Good and an utterly normal lifeMarketing as we know it today is about image. It's about getting consumers to love your products. It's about producing award winning commercials and promotions, and creating ads people like. It's about buzzwords like "events," "relationships," and "intimacy." Problem is, it's not working. So says the "Aya Cola," Sergio Zyman, two time marketing czar of Coca Cola and today quite possibly the most famous marketer and marketing gadfly in the world.