Fascinate, Revised and Updated : How to Make Your Brand Impossible to Resist Condition:Like New In the years since the

In the years since the publication of First

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Fascinate, Revised and Updated : How to Make Your Brand Impossible to Resist Condition:Like New In the years since theWhy is Jagermeister the most popular brand nobody likes? Why do women pay more to be fascinating than they spend on food and clothes? What raises the price of gummy worms by 1000%? And then there's the most important question of all: How can your brand become impossible to resist? Master marketer Sally Hogshead reveals the surprising answers, providing readers with a framework to fascinating anyone. The word "fascinate" comes from the Latin word