Copywriting, Second Edition: Successful Writing for Design, Advertising and Marketing Wayne L. Winston and Macbeth

and Macbeth

and economic change

'Ridiculously entertaining' Associated Press

and reduced to the most basic elements

subtly encourages customer behaviour

Copywriting, Second Edition: Successful Writing for Design, Advertising and Marketing Wayne L. Winston and MacbethWriting copy is often assumed to be a natural talent. However, there are simple techniques you can employ to craft strong written content with ease. With insightful interviews from leading copywriters, as well as illustrated case studies of major brands, this new, expanded edition teaches the art of writing great copy for digital media, branding, advertising, direct marketing, retailing, catalogs, company magazines, and internal communications.