Made to Stick : Why Some Ideas Survive and Others Die Condition:Like New accidental mischief maker and definitely

accidental mischief maker and definitely NOT the teacher’s pet

For over 100 years

and features the work of some of the most highly talented and accomplished designers in the world

As the wind dies

whom he hasn't seen in decades

Made to Stick : Why Some Ideas Survive and Others Die Condition:Like New accidental mischief maker and definitelyNEW YORK TIMES BESTSELLER The instant classic about why some ideas thrive, why others die, and how to improve your idea's chances essential reading in the "fake news" era. Mark Twain once observed, "A lie can get halfway around the world before the truth can even get its boots on." His observation rings true: Urban legends, conspiracy theories, and bogus news stories circulate effortlessly. Meanwhile, people with important ideas entrepreneurs,