Brand Sense - Sensory Secrets Behind The Stuff We Buy Condition:Very Good Author: Luana Lewis

Author: Luana Lewis

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Brand Sense - Sensory Secrets Behind The Stuff We Buy Condition:Very Good Author: Luana LewisThat gratifying new car smell is actually a manufactured "new car" aroma. The sound of Kellogg's cornflakes crunching in our mouths is created in sound labs. Singapore Airlines has patented the smell in its cabins. Branding has reached a new frontier. In the future brands will have to appeal to the neglected senses: touch, taste, and smell. In this fully updated new edition of Brand Sense, Martin Lindstrom shows how it can be done. Drawing on the most