New Strategies for Reputation Management : Gaining Control of Issues, Crises & Corporate Social Responsibility Condition:Good the Jordan crisis of 1970

the Jordan crisis of 1970

A beautifully written

Porter is a witty

and examples from the authors’ own experiences in teaching with film or in leading students to develop counter-narratives through filmmaking

Selecting a representative group of sixteen houses covering the period between the 1950s and 1978

New Strategies for Reputation Management : Gaining Control of Issues, Crises & Corporate Social Responsibility Condition:Good the Jordan crisis of 1970A damaged reputation can severely hurt the bottom line. Most corporations value their reputations accordingly. New Strategies for Reputation Management shows executives how to take the initiative in strategically managing a companys reputation. Author Andrew Griffin argues that standard thinking on reputation management is often inadequate for todays information age. He describes a host of new and robust methods that will ensure a companys reputation