Competitive Branding: Winning in the Market Place With Value-Added Brands Condition:Well Read In White's view

In White's view

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Competitive Branding: Winning in the Market Place With Value-Added Brands Condition:Well Read In White's viewIn his new book Competitive Branding, Torsten H. Nilson provides solid, practical, and well founded advice and methods for building brands cost effectively brands that will succeed in the increasingly competitive market place. This book will help the reader create and implement a program to build a competitive brand, understand how brands are created, building the value of the brands, and use all the different parts of the marketing mix to build the