What Is Brand Equity, Anyway? - Selected Papers on Brands and Advertising Condition:Very Good " "The Hard Side of
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" "The Hard Side of Change Management
In How Israel Lost Richard Ben Cramer analyzes the four questions that have bedeviled Israel and Palestine for almost forty I
the benchmark of office humor
still hungover from Communism
Armstrong analyzes the social and political situation in which oral history turned into written scripture
What Is Brand Equity, Anyway? - Selected Papers on Brands and Advertising Condition:Very Good " "The Hard Side ofWhat Is Brand Equity, Anyway? is a must read for those involved with creating, planning and researching effective brands and advertising. Advertising and marketing academics or anyone interested in the field of advertising and brand strategy should add this book to their collection. What Is Brand Equity, Anyway? explores the way in which brands work, the factors that define the making of a strong brand and how brand strength can be measured and
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