Beyond the Image sport more imaginative methods

more imaginative methods

and the aesthetic alchemy that makes HAY’s products and retail environments so distinct

the Amazonian Kichwa of Sarayaku

including media works and sound installations

Johan Huizinga’s phrase “magic circle” circumscribes cultural fields whose logic manifests itself in rules and rituals that mark a distance from normative societal orders

Beyond the Image sport more imaginative methodsToday, we do not believe in images anymore. This incredulity is, in part, the product of technology. From brainrot to deepfakes, from NFTs to sloppy content, the function of the image is not representation but only the reproduction of capital. In the twentieth century, the machine automated the hands of workers; in the twenty first century, it automates the eyes of consumers. The conveyor belt is upgraded by scrolling. In the age of electronic