The Ideological Brain - Leor Zmigrod tea How can our urban jungles

How can our urban jungles be transformed into skyscraper forests that help our cities provide new forms of sustenance

The history of Bobst Graphic – a pioneering feat in the development of the phototypesetting at the time – has never been included in the rich history of Swiss graphic and font design

Bettina Scholz

the Kunsthal Rotterdam

At once artist’s book

The Ideological Brain - Leor Zmigrod tea How can our urban junglesWhy do some people become radicalized? Who is most susceptible to ideological thinking? Can we unchain our minds from toxic dogmas? Drawing on her groundbreaking research, Dr Leor Zmigrod uncovers the hidden mechanisms driving our beliefs and behaviours. She uses the powerful tools of neuroscience to show that our political beliefs are not transient thoughts in our minds, divorced from our bodies ideologies actually change our neural architecture, our